To project to be successful , you must create for yourself and write about what you're wondering . Playbill for The Village we were their own preferences. In this sense it was a success. We talked about the new place of cafes and restaurants that appear in the city. And, very importantly, do it for free. In edition to be a simple, very clear and fair idea. The idea of The Village - talk about something that might be interesting, it is important to your audience.
In choosing the theme , imagine that you simply scroll ribbon on Facebook , among a variety of information you need peremanaty reader in your life . That should be something to which he is willing to spend the time.
Very cool when you can form some sort of ritual. For example, the heading " Morning in a City" it became really - a lot of people started off her morning.
Local newspaper - a newspaper is not a city , and for its residents. So we created a Rubik's "Made in Kiev ," which told of metropolitan business and production, which people make close and clear the people of Kiev . It's not huge numbers, and the attachment is something that you can touch .
Good column " Any questions ". The most surprising of these weird questions to us was, " What would happen if the stick the pipe cleaner to the eye ? " And this is the case when the judge must answer with a straight face. Generally, Kiev question were very creative.
A very important point - do not produce raw materials. Several publications have been made for a long time . But until we reach the desired result, the material does not come out.
The editor must be their " attic " is filled with observations, comparisons, interesting facts, which he then uses in the development of some topics. Attic , because there's always stuff , but so rewarding ! It should be set aside in the head entirely different things , moves, techniques.
For example, in some crazy people shot with a rifle in the office center . And before that wrote on your wall "VKontakte" manifesto. Most media used very stereotyped move - because of " Classmates " find friends that person and interviewed them. I liked the approach of the newspaper " Bolshoi Gorod" . Publishing simply asked people layknuly this manifesto on why they did it , and made material with their answers. I have a reception for a save and I know that somewhere in that situation it can also be used. So, I send it into the attic.
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