To the media is successful, it needs to be done primarily for yourself

The former editor in chief of The Village Kyiv told how to avoid templates monetize the power of the brand and create a successful project "no boobs and seals."

To project to be successful , you must create for yourself and write about what you're wondering . Playbill for The Village we were their own preferences. In this sense it was a success. We talked about the new place of cafes and restaurants that appear in the city. And, very importantly, do it for free. In edition to be a simple, very clear and fair idea. The idea of ​​The Village - talk about something that might be interesting, it is important to your audience.

In choosing the theme , imagine that you simply scroll ribbon on Facebook , among a variety of information you need peremanaty reader in your life . That should be something to which he is willing to spend the time.

Very cool when you can form some sort of ritual. For example, the heading " Morning in a City" it became really - a lot of people started off her morning.

Local newspaper - a newspaper is not a city , and for its residents. So we created a Rubik's "Made in Kiev ," which told of metropolitan business and production, which people make close and clear the people of Kiev . It's not huge numbers, and the attachment is something that you can touch .

Good column " Any questions ". The most surprising of these weird questions to us was, " What would happen if the stick the pipe cleaner to the eye ? " And this is the case when the judge must answer with a straight face. Generally, Kiev question were very creative.

A very important point - do not produce raw materials. Several publications have been made for a long time . But until we reach the desired result, the material does not come out.

The editor must be their " attic " is filled with observations, comparisons, interesting facts, which he then uses in the development of some topics. Attic , because there's always stuff , but so rewarding ! It should be set aside in the head entirely different things , moves, techniques.

For example, in some crazy people shot with a rifle in the office center . And before that wrote on your wall "VKontakte" manifesto. Most media used very stereotyped move - because of " Classmates " find friends that person and interviewed them. I liked the approach of the newspaper " Bolshoi Gorod" . Publishing simply asked people layknuly this manifesto on why they did it , and made material with their answers. I have a reception for a save and I know that somewhere in that situation it can also be used. So, I send it into the attic.